Phone: 844-804-1395 1677 Helm Drive, Las Vegas, NV 89119

Digital Signage Solution

4 Benefits of Digital Signage


Today, most business are moving their static marketing pieces to a digital signage solution. Why? Because they understand the importance of engaging their customers in a cost-effective manner. Although it does require an upfront investment, the ROI can be quite impressive.

Let’s take a look at the benefits that come with digital displays:

  1. Speed and Flexibility

Creating static print signage is often a time-consuming and costly process. Once it’s made, it quickly becomes outdated. Meanwhile, digital signs can up be updated constantly and instantly, allowing businesses to display real-time information.

  1. Influence Your Buyers

So if messages are updated in real time, content can then be specifically targeted to an audience. Example: world events, weather conditions, promotions and sports. Digital signage is an excellent way to offer discounts and drive sales.

  1. Environmentally Friendly

When compared to print-based advertising, digital signage is much more environmentally friendly. It’s efficient and assists with improving brand recognition. Once those flyers and posters are outdated, it becomes difficult to recycle and reuse their content.

  1. Digital Signage Speaks Powerfully

It’s no secret…. Individuals are strongly influenced by visuals. Oftentimes it’s the first interaction they engage in when entering an establishment. This is the best opportunity to communicate your brand and messages almost instantly.

Draw in consumers with powerful and attractive messages. Avoid driving your customers away and hurting your brand. Poorly designed messages whether it be static or digital, can be particularly unappealing.


The Zem Media team recently traveled to Los Angeles, California to show off their digital displays at the Petersen Automotive Museum to the Sage Automotive group of dealerships.

There was much discussion on the importance of customer awareness and upselling once the customer was within the dealership. Zem Media was asked to provide potential solutions to inform, entertain, educate, and display various sales tools for back end management.

Zem Media unveiled a stunning Video Wall Solution, that will keep customers engaged and educated with a simple QR code. The average number of showroom visits a customer makes before a new car purchase is on an average 1.4 – down from four visits. (Singh, S.) Why? Because clients are researching and doing their homework before they arrive. By browsing on websites and reading reviews, dealers are no longer the ONLY information source. It’s becoming a digital, retail world!

We can offer similar or custom digital signage solutions for your business as well. Please contact a sales representative today!

Singh, S. (2014, February 5). The Future of Car Retailing. Retrieved from

Zem Media Presents Digital Signage at Auto Dealership