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Monthly: February 2017

Digital Signage Design Tips

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The key trick to designing your digital signs is to not overwhelm your visitors with numerous options. You want to grab their focus and attention by “catching their eye” with intriguing content.

Once you have their attention, offer them some interesting content. Maybe some helpful information or an interesting fact—something along the lines of what your business does.

After you reeled them in this far into your design, it’s time for the call-to-action. Guide your visitors to do what you want them to do. Use a contrasting color to highlight your call-to-action, for example: “Follow us on Facebook or Buy 2 get 1 Free.”

In the following example, the colors of the call-to-action really stand out. It’s a simple design and not too overwhelming. The information is clear, the design is pleasant, and the call-to-action is easy to see.

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4 Benefits of Digital Signage

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Today, most business are moving their static marketing pieces to a digital signage solution. Why? Because they understand the importance of engaging their customers in a cost-effective manner. Although it does require an upfront investment, the ROI can be quite impressive.

Let’s take a look at the benefits that come with digital displays:

  1. Speed and Flexibility

Creating static print signage is often a time-consuming and costly process. Once it’s made, it quickly becomes outdated. Meanwhile, digital signs can up be updated constantly and instantly, allowing businesses to display real-time information.

  1. Influence Your Buyers

So if messages are updated in real time, content can then be specifically targeted to an audience. Example: world events, weather conditions, promotions and sports. Digital signage is an excellent way to offer discounts and drive sales.

  1. Environmentally Friendly

When compared to print-based advertising, digital signage is much more environmentally friendly. It’s efficient and assists with improving brand recognition. Once those flyers and posters are outdated, it becomes difficult to recycle and reuse their content.

  1. Digital Signage Speaks Powerfully

It’s no secret…. Individuals are strongly influenced by visuals. Oftentimes it’s the first interaction they engage in when entering an establishment. This is the best opportunity to communicate your brand and messages almost instantly.

Draw in consumers with powerful and attractive messages. Avoid driving your customers away and hurting your brand. Poorly designed messages whether it be static or digital, can be particularly unappealing.