5 Words or Less!  4 Steps! 3 Seconds!

The 5-4-3 rule is a great way to gauge the amount of information you place on a single marketing screen when targeting open groups that may only get to see your digital content in passing. A common problem with many first time digital sign users is to oversaturate your message with too much information. It’s understandable, especially when many designers are used to print media. Digital signage allows you to take a message and break it up over multiple segments. Since the sign is in constant change, you can perhaps change various point of your message while keeping it simple. You can show the same artwork with different text.  There are many ways to get your message out across multiple screen changes.  This will keep your messages short, understandable and hold your target audiences interest.

Save time and money while capturing the attention of your targeted audience
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Zem Media– Our goals in working with you.

The Zem Media concept is a solution designed to help standardize business expenses and minimize wasteful spending while increasing the effectiveness of your marketing.

The Zem Media portal along with the Zem Media Player are “Experience-designed” and “Purpose-Built” to meet these requirements. Nearly two decades of digital media and content management experience has given us the “Real World” experience allowing us to optimize effective content delivery and media display methods. Our unique management system allows the end user to easily send content to multiple devices all at once while the “Content Layered” Zem Media Player displays the results in a highly desirable, mixed media display.

The Zem Media Solution- MULTI-LEVEL CONTENT DELIVERY AND DISPLAY MADE EASY!

Most businesses may or may not have the luxury of a well-informed, highly technical, marketing department and often have to outsource various functions to costly marketing firms or place the responsibility with inexperienced employees. Zem Media now makes it possible to have your artwork “designed to get attention” using premade video avatars, on-screen video widgets, or your own creative media. Change out any one of the 3 layers without effecting the other two, or use only the single layer approach. It’s up to you or your staff. The flexible and easy to use solution is designed to meet your specific needs and abilities! Our experience has demonstrated that unless the software is simple and easy to use, some employees may feel reluctant to learn. The Zem Media Web Portal addresses this with the simple 1-2-3 “Upload–Drag’n’Drop–Play” interface. The software as a service model is utilized with your pocketbook in mind. Many of our customers have shared with us the concern of purchasing standalone software only to find that several years down the line, they need to “re-purchase” a more modern “Version 2”.