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5 Content Ideas for Your Digital Sign

April 17, 20170

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Need some new and fresh ideas for your Digital Signs? Here are 5 great content ideas:

  1. Testimonials: Displaying testimonials from your most loyal clients is a great way to build trust and strengthen your brand. They can help provide credibility and build a stronger presence. Make sure to pair it up with a photo of your client for a more sincere quote.
  2. Before and After Pictures:  Who doesn’t love progress photos? If you are in the service industry (beauty, cosmetic surgery, fitness, etc…) showing pictures of your clients successes will inspire your audience to commit to your services.
  3. Social Media: Guide your audience to connect with you on all of your social media platforms by highlighting usernames and hashtags. That way they can quickly reach you!
  4. Coupons/Specials: Update coupons or specials as needed to offer savings and boost sales. If the promotion is unique to your Digital Display, you can easily measure the effectiveness of customers engaging with your sign.
  5. Calendar: Easily highlight important dates, events and meetings for every type of viewer.

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These are just a few ideas to get started. Stay tuned for more “Creative Content Ideas” for your Digital Signage.

New “Drag and Drop” Uploader!

March 31, 20170

 

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You can now drag and drop to upload new content!

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We’ve added a new uploader to your dashboard. There, you can simply drag and drop new artwork to your scheduled graphics.

No flash plugin or update is required. Compatible on MAC and PC operating systems.

Try adding new content to your screens today!

If you have any questions, comments or concerns please email us at contact@zem-media.com

Enjoy!

-Zem Media Team

Now Interfacing with Adilas POS Platform!

March 13, 20170

We Are Proud to Announce Our Successful Interface to Adilas POS Platform

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Why Automate?

THE ISSUE:  Some industries have very volatile menus where inventory can evaporate in minutes as well as introduce new items. This type of constant, ever changing inventory levels, can make your digital menu display difficult and challenging to manage.  To stay on top of the changes, a business would need to dedicate employees to manage the inventory and update the digital menu.  Depending on the complexity of the menu, number of items, information, and pricing, this can be a very arduous task.

THE SOLUTION:  Interfacing to the POS (Point of sales) system to automatically rebuild your digital menu display when inventory changes is more than ideal!  When you combine the interfaced menu with Zem Medias Layered Marketing Playback, you can now focus on the marketing aspects of your product and let the menu inventory take care of itself.  This will save you lots of time as well as keep you focused on promoting products and services that have the most profitability.  Once again you’re in control of your digital onsite marketing.

 

Please contact Zem Media today to get information on how we may integrate into your POS system. Call 1-844-804-1395

About Adilas 420:

Adilas420 was created to provide you with an online resource for everything you need to build your marijuana business. The phrase “adilas’ was adopted from Adilas.biz, enterprise resource planning software, which was embraced by the cannabis industry. Adilas is an acronym for “all data is live and searchable.” Adilas420 makes all data live and searchable for the cannabis industry.

Adilas420 offers ‘seed-to-sale‘ solutions with hands on support for marijuana businesses. Infact, we take it one step further. We provide resource from the seed of your business to the details concerning your CPA. Hence, Seed To CPA Solutions.

We have organized the  most established and reputable business databases and defined rules and work flows to meet each states regulatory requirements.

Adilas420 is uniquely customized for the marijuana industry including  a comprehensive business databases, training material, business solutions and limitless cannabis business resources.

Learn more at: http://adilas420.com/

Use Emotion in Your Marketing Strategy

March 13, 20170

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Businesses and marketers might have you believe that consumers make purchasing decisions based on rational and logical thought. The truth is, according to a study by psychologytoday.com people rely more on their emotions when making a purchase.

The most common emotions people use to make shopping decisions are: Happiness, Sadness, Anger/Disgust and Afraid/Surprised. As a marketer it is important to educate and guide your customer to offer a solution to their emotions with your products or services.

Digital Signage is a great way to appeal to your buyers’ emotions. A good example is through the use of videos. You can showcase a story about how your services have helped a community or changed a person’s life. You can also have loyal customers give a great review about their shopping experience at your business.

Remember we are humans, humans who mainly use emotions to connect with our favorite brands and products through feelings and memories. This is why marketers would rather use emotional advertising than educational or informational ads. People will most likely associate with a feeling or a memory rather than a “slideshow of heavy facts.”

So take some time and learn about your customers and their needs. What can you offer them? How will it help them? How can you leave a lasting impression? Use this information to influence their decision-making process.

Digital Signage Design Tips

February 27, 20170

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The key trick to designing your digital signs is to not overwhelm your visitors with numerous options. You want to grab their focus and attention by “catching their eye” with intriguing content.

Once you have their attention, offer them some interesting content. Maybe some helpful information or an interesting fact—something along the lines of what your business does.

After you reeled them in this far into your design, it’s time for the call-to-action. Guide your visitors to do what you want them to do. Use a contrasting color to highlight your call-to-action, for example: “Follow us on Facebook or Buy 2 get 1 Free.”

In the following example, the colors of the call-to-action really stand out. It’s a simple design and not too overwhelming. The information is clear, the design is pleasant, and the call-to-action is easy to see.

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4 Benefits of Digital Signage

February 27, 20170

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Today, most business are moving their static marketing pieces to a digital signage solution. Why? Because they understand the importance of engaging their customers in a cost-effective manner. Although it does require an upfront investment, the ROI can be quite impressive.

Let’s take a look at the benefits that come with digital displays:

  1. Speed and Flexibility

Creating static print signage is often a time-consuming and costly process. Once it’s made, it quickly becomes outdated. Meanwhile, digital signs can up be updated constantly and instantly, allowing businesses to display real-time information.

  1. Influence Your Buyers

So if messages are updated in real time, content can then be specifically targeted to an audience. Example: world events, weather conditions, promotions and sports. Digital signage is an excellent way to offer discounts and drive sales.

  1. Environmentally Friendly

When compared to print-based advertising, digital signage is much more environmentally friendly. It’s efficient and assists with improving brand recognition. Once those flyers and posters are outdated, it becomes difficult to recycle and reuse their content.

  1. Digital Signage Speaks Powerfully

It’s no secret…. Individuals are strongly influenced by visuals. Oftentimes it’s the first interaction they engage in when entering an establishment. This is the best opportunity to communicate your brand and messages almost instantly.

Draw in consumers with powerful and attractive messages. Avoid driving your customers away and hurting your brand. Poorly designed messages whether it be static or digital, can be particularly unappealing.